To get more sales, just reach more people. To reach more people, just advertise more… right?
This seems like a logical formula to get more sales, but while businesses are pumping more dollars into their ad spend many of them are forgetting that once the customer gets to the website they still need to convert them.
Conversion rate optimisation or CRO is the practice of optimising a website in order to improve conversion of visitors into customers. Having a large amount of visitors is great but the percentage of users that turn into customers can often be very low. I’m an advocate of working smarter not harder and getting the best value for your money.
By optimising your site and making your website user friendly Blackwood Media can increase that percentage rate and ensure that you and your customers get the most out of your website. Contact Blackwood Media today to get started.